Branding 101: Integrate your brand’s color scheme into anything and everything. (Including your IG feed.)
Consistent branding not only holds you and your team accountable for high quality of brand standards; it also helps customers recognize your posts. Using the same color schemes throughout all of your assets, whether socials, websites, print collateral, decals, etc. helps to maintain the integrity of your brand, and establish legitimacy to future prospects. If you take the time to thoughtfully curate your feed, surely you put the same time and effort into the services or products you provide, right? (Maybe, maybe not. But it doesn’t hurt.)
