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  • Writer's pictureAmanda Marcotte

The Benefits of Organic SEO in 2023


In the ever-changing digital landscape, organic search engine optimization (SEO) is still a key factor in successful digital marketing. As technology advances, it can be tempting to focus on newer trends such as voice search, AI-driven queries, or even influencer marketing. However, organic SEO is still a crucial tool for marketing success in 2023. Let’s break down why organic SEO remains so important.



Organic SEO Optimizes Your Visibility Online

Organic SEO focuses on optimizing your visibility online by increasing your website’s ranking in search engine result pages (SERPs). The higher your ranking is on SERPs, the more likely people are to click through to your website and thus take advantage of the product or service you offer. This means that organic SEO increases traffic to your site and the potential for sales—which makes it an invaluable tool for any business.


Organic SEO Increases Brand Awareness

In addition to driving more traffic to your website, organic SEO also works wonders when it comes to increasing brand awareness. People will start becoming familiar with your brand when they see you at the top of SERPs or featured in Google Ads. Once they become aware of your brand, they are much more likely to trust you and become loyal customers—which is always great news for businesses!


Organic SEO Enhances User Experience

Good user experience (UX) design makes sure that users have a positive experience while visiting a website and finding what they are looking for quickly and easily. UX design also helps websites rank higher in SERPs because Google rewards websites that have clear navigation menus, smooth transitions between webpages, and attractive visuals that keep users engaged with their content. Additionally, when you optimize content with keywords relevant to what people are searching for online, this helps make sure that users get exactly what they need from their searches which leads to happier customers who will keep coming back for more!



Organic SEO has been around since the days before Google was even a thing—and it’s not going anywhere anytime soon! In order for businesses to remain competitive in 2023 and beyond, organic SEO needs to be part of their digital marketing strategy. Organic SEO increases visibility online which translates into increased traffic and potential sales; it also helps increase brand awareness which creates customer loyalty; finally, it enhances user experience leading to happier customers. All these factors together make organic SEO an essential tool every marketer should use!


If you have questions about how organic SEO can help grow your business, send us a message.

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